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FLOUR, THE BEGINNING OF EVERY CREATION


Flour is where it all begins. A simple gesture—a handful on the work surface—can transform into something truly unique. 

For generations, at Molino Merano, we have turned carefully selected grains into flours crafted to bring your culinary visions to life. Every choice, from raw material to precise milling, shapes flours with distinct character and texture: delicate or robust, perfect for sweets, bread, or leavened doughs that require patience and care. 

Behind every sack is a story of experience, craftsmanship, and attention. Every stage is carefully monitored, because quality is not just a detail—it’s a promise you can taste from the very first knead. 

This guide invites you into the world of flour, helping you understand, choose, and use it to its fullest, for results that speak of flavor, balance, and pure satisfaction.

UNDERSTANDING FLOUR TYPES


The number on a flour package reflects its mineral content, known as “ash.” It does not indicate how finely the flour is milled, but how much of the grain’s natural composition remains. 

This value is measured by heating the flour and assessing the residual minerals. The result, expressed in milligrams per 100 grams, corresponds to the flour’s “type.” 

Lower numbers, such as Type 0 or 00, indicate lighter flours with minimal bran. 

Higher numbers, like Type 1 or 2, represent darker, mineral-rich flours packed with vitamins and fiber.

 

FLOUR EQUIVALENTS ACROSS COUNTRIES


 

Italy / South Tyrol

Germany

Austria

Switzerland

Soft wheat

tipo 00

Type 405

W 480 / glatt

Weißmehl,

Typ 400

tipo 0

Type 550

 

Weißmehl,

Typ 550

tipo 1

Type 812

W 700

Halbweißmehl, Typ 720

tipo 2

Type 1050

W 1600

Ruchmehl, Typ 1100

Farina integrale

Vollkornmehl (farina integrale)

W 1800

Vollkornmehl, Typ 1900

Spelt

Farina di farro bianco

Type 630

D 700

Weißmehl

Tipo 1

Type 1050

D 1500

Ruchmehl

Farina integrale

Vollkornmehl

 

Vollkornmehl

(farina integrale)

Vollkornmehl

(farina integrale)

Rye

tipo 0

Type 610 / 815

R 500

hell,

Typ 720

tipo 1

Type 997

R 960

dunkel,

Typ 1100

tipo 2

Type 1150

 

 

Farina integrale

Vollkornmehl

(farina integrale)

R 2500

Vollkornmehl /

Typ 1900

THE STRENGTH OF FLOUR


Every flour has a unique strength, measured by its W value, which indicates how the dough behaves: how well it rises, holds air, and develops over time.


High W flours are strong and elastic, perfect for doughs requiring long fermentation.


Low W flours are delicate and suited for quick preparations or baked goods that don’t need extended rest.


W Value

Ideal Fermentation Time

 

W 180/220

< 8 hours

Sponge cakes, bread, pizza, cookies, fresh pasta, pancakes, spätzle, …

W 240/280

8–16 hours

Leavened doughs, bread, pizza, …

W 300/340

16–32 hours

Long-fermentation doughs, bread, pizza, …

W 390/410

> 32 hours

Panettone, Colomba, …


GLUTEN IN FLOUR


Gluten is formed when flour and water come together. During kneading, an elastic network develops that gives the dough strength and structure, helping it retain air and moisture while allowing it to rise in a balanced, natural way. 

This delicate balance is what gives bread, pizza, and other baked goods their full development, a soft interior, and a stable shape.

SPECIALTY FLOURS


Our specialty flours bring unique flavors and textures, opening endless possibilities in the kitchen and in pastry-making.


LA SPEZIATA – Type 2 wheat flour

Rich in fiber with a deep, toasty aroma: bran is extracted, toasted, and reintegrated into the flour. Perfect for bread, pizza, and long-fermentation doughs, it adds flavor and complexity to every creation.


LA FORTE – Type 1 spelt flour

High in protein with a delicate nutty taste, ideal for bread, pizza, and long-fermentation doughs. Adds structure, character, and authentic flavor to all leavened preparations.


Special flour for cookies & shortcrusts

Delicate and low in gluten, it produces tender, crumbly baked goods with perfect texture and lightness.


Special flour for gnocchi & spätzle

Ultra-fine and lump-free, it absorbs liquids beautifully, ensuring smooth, consistent dough for gnocchi, spätzle, and dumplings.

FLOUR STORAGE TIPS


To preserve the quality and aroma of your flour, store it in a cool, dry place away from light. Airtight containers made of glass, plastic, or ceramic are ideal.


During the summer months, it’s best to buy smaller quantities and replenish regularly, reducing the risk of moisture and spoilage.


To keep pests away, use natural scents such as lavender or tea tree oil, or pheromone traps that attract insects with specific baits.


In case of infestation, immediately discard contaminated flour and thoroughly clean the pantry with a vinegar-and-water solution before storing new flour.